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Press Release
Announcing the Creation of Puro Caff Group
October 6, 2005 (Yonkers, NY) -- Today,
Urnex Brands, Inc.
announced the acquisition of Puro Caff®
Brand espresso machine
cleaning products from Pacific Espresso of Santa Cruz, CA. The Puro
Caff® Brand stands for the highest quality in espresso machine care
and cleaning products. Puro Caff® Espresso Machine Cleaner was
first launched in 1983 when Tim O’Connor, an experienced coffee and
espresso expert, recognized the need for a high quality backflush
powder. Today, the portfolio of Puro Caff® Brand espresso cleaning
products includes NSF certified powder, tablets, and both a liquid
and powder dairy cleaner. The Puro Caff® Brand product line will be
managed as an independent division of Urnex Brands, Inc. and will
operate as Puro Caff Group.
In explaining the decision to proceed with the acquisition, Urnex
Brands President Joshua Dick said: “We have always admired the
quality of the Puro Caff® Brand products and the integrity and high
standards Tim O’Connor and his staff maintained in supporting the
brand. We will continue to uphold the excellence behind the Puro
Caff® Brand and expect to use the coffee specific technical insight
behind the product to compliment our own Urnex® Brand products.
Since 1936, we have strived to provide the highest quality products
to our customers. Today, we are proud to add the highly respected
Puro Caff® Brand name to our portfolio.”
As of Monday, October 10, Puro Caff Group will become the primary
contact for inquiries and orders of Puro Caff® Brand espresso
machine cleaning products. Puro Caff Group will be headquartered in
Yonkers, NY. While Joshua and Jason Dick, owners of Urnex Brands,
Inc. will be responsible for the business, Charles McAlpin will
carry the primary responsibility of maintaining and preserving the
brand identity and focus of Puro Caff® Brand products.
For
additional information, call: 800-222-2826
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